Berlin
German capital:
World-renowned for its history, innovation and vibrant cultural scene
Urban character:
Iconic landmarks, street art, world-class museums and a dynamic city life
Activities:
Historic landmarks
Modern architecture and creative neighbourhoods
A diverse range of cultural and leisure experiences
Varied city and group activities
Event destination:
Conferences, congresses, workshops, incentives and corporate events
Event infrastructure:
Unique venues
Event-ready hotels
Experienced local partners
Another Major International Conference Chooses Berlin
Berlin has been selected to host the 2027 EULAR European Congress of Rheumatology—one of the world’s leading medical conferences. From June 9-12 2027, approximately 14,000 international participants from the healthcare, research, and pharmaceutical sectors are expected at the Messe Berlin exhibition grounds.
The successful bid, submitted jointly by the Berlin Convention Office of visitBerlin and Messe Berlin, underscores the German capital’s position as one of Europe’s most competitive destinations for major international conferences. In addition to the economic benefits, hosting an event of this magnitude strengthens Berlin’s reputation as a global hub for science, innovation, and knowledge exchange. According to visitBerlin, the congress will also have significant positive effects on the local tourism industry—including hotels, restaurants, transportation providers, and event service providers.
Successfully attracting international conventions of this magnitude is about much more than just having sufficient event capacity. It underscores Berlin’s long-standing experience in hosting complex international events, the city’s excellent accessibility, its high-performance convention infrastructure, and the close collaboration between the Berlin Convention Office, Messe Berlin, and numerous local partners. For event planners, this is a clear sign that Berlin can professionally and successfully host events of any size.
Official sources:
visitBerlin – Pressemitteilung: Berlin gewinnt den EULAR-Kongress 2027
ICCA – Berlin wins the EULAR 2027 Congress
Travel Itinerary Inspiration
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Day 1 | Welcome to Berlin
Arrive, unwind and immerse yourself.Following a personal welcome at the airport, your guests will be transferred comfortably to a centrally located premium hotel. In the afternoon, a curated city or culinary tour through Berlin-Mitte provides the perfect introduction to the city: the Brandenburg Gate, Berlin Cathedral, vibrant squares and carefully selected gourmet stops – where street food meets haute cuisine.
The day concludes with a stylish welcome dinner at a contemporary Berlin restaurant, featuring creatively interpreted regional produce and relaxed networking.
Day 2 | Creativity, History & Capital Energy
The day begins with an exclusive visit to a Berlin innovation centre or start-up hub, offering an inspiring insight into the creativity, entrepreneurial spirit and innovative strength of the German capital.In the afternoon, the experience becomes interactive: during a street art workshop, your guests will create their own mural under the guidance of professional artists – creative, collaborative and guaranteed to be memorable.
The evening continues with a curated craft beer and cocktail experience at one of Berlin’s trendiest bars, hosted by experienced mixologists. Authentic, sociable and unmistakably Berlin.
Day 3 | Berlin – The Grand Experience
The morning is at leisure, with the option to arrange meetings or explore the city individually.In the evening, the emotional highlight of the programme awaits: an exclusive gala dinner with true Berlin flair.
From live music and a modern menu inspired by Berlin specialities to a combination of DJ entertainment and a captivating show act, the evening brings together history, creativity and urban energy – creating a memorable finale that brings people together and leaves a lasting impression.
Day 4 | Farewell
Individual or group transfers to the airport, accompanied by our on-site team until departure.Why Choose Berlin for Your Incentive?
✔ Excellent international connections
✔ A unique blend of history, creativity and urban energy
✔ Premium hotels and extraordinary event venues
✔ Authentic experiences with genuine Berlin character -
Day 1 | Welcome to Berlin
Arrive, settle in and start exploring.Following a personal welcome at the airport, your guests will be taken by private transfer to a centrally located premium hotel. After check-in, there will be time to settle in or enjoy an individual stroll through the city – passing the Brandenburg Gate, Gendarmenmarkt or walking along the banks of the River Spree.
In the evening, a stylish welcome dinner at a contemporary Berlin restaurant provides the perfect setting for relaxed conversation. Creatively interpreted regional specialities set the tone for an unforgettable incentive experience.
Day 2 | History, Creativity & Capital Flair
Today, your guests will experience Berlin in all its diversity – where historical significance meets contemporary creativity.Programme suggestions:
Transfer to a street art or urban culture tour
Guided tour through Berlin’s vibrant neighbourhoods, such as Kreuzberg or Friedrichshain
Reception with champagne or craft cocktails
Historical city tour and interactive city rally
Music fusion or graffiti workshops
Exclusive gala dinner with authentic Berlin flair
Day 3 | Farewell, Berlin
A leisurely breakfast at the hotel, followed by check-out and transfers to the airport – accompanied by our on-site team until departure.Why This Format Works
✔ Maximum focus on Berlin’s history, creativity and urban energy
✔ Perfectly timed for a compact incentive programme
✔ An exclusive experience in a vibrant urban setting
✔ An emotional and memorable experience with lasting impactShort. Inspiring. Unforgettable.
This Berlin incentive demonstrates how the city’s past and future continue to shape the German capital – ideal for companies looking to offer their guests a distinctive experience that inspires, impresses and brings people together.
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4 Days | 3 Nights | Approx. 100 Guests
Urban energy, iconic sights and authentic local experiences – this journey combines the German capital with the very best that Berlin and Brandenburg have to offer during the summer.
Day 1 | Welcome to Berlin
Arrive, unwind and raise a glass.Following a personal welcome at the airport or train station, your guests will enjoy a comfortable private transfer to a centrally located premium hotel. After check-in, they will discover Berlin on a curated city or culinary tour – relaxed, authentic and filled with local flavour.
In the evening, the group will enjoy a welcome dinner at an elegant Berlin restaurant, where regional cuisine is presented with a modern twist – from contemporary interpretations of Berlin classics to international fine dining.
Day 2 | History, Lakes & a Countryside Escape
A day of fascinating contrasts.After breakfast, guests will set off on an exclusive classic car tour through Brandenburg – featuring stylish vintage vehicles, carefully curated routes and picturesque landscapes.
The destination could be Lake Wannsee or Lake Scharmützelsee, with:
Lunch by the water
Time for a leisurely walk, boat trip or coffee in a relaxed summer setting
In the afternoon, the group will return to Berlin. The evening is at leisure, with the option of a casual get-together at a rooftop bar overlooking the River Spree.
Day 3 | Culture, Nature & Berlin Flair
Nature, history and team spirit – all in one day.Option A – Highlights of Brandenburg
A full-day excursion to Potsdam, including a visit to Sanssouci Palace and its gardens, accompanied by a knowledgeable guide and featuring a scenic drive and a shared lunch.
Option B – Summer Fun in Berlin
Alternatively or as an additional experience:
A raft or private boat cruise along the River Spree
A relaxed and sociable atmosphere with drinks and regional snacks
Urban sightseeing from the water
Evening | Farewell Night
The programme concludes with a memorable farewell dinner at an extraordinary venue – ranging from a contemporary beer garden by the water to an exclusive event space overlooking the Berlin skyline.
Day 4 | Farewell, Berlin
Breakfast, check-out and accompanied transfers to the airport or train station. Guests depart with countless impressions – and the feeling that they have truly experienced Berlin and Brandenburg.
Why This Journey Inspires
✔ Summer energy in the capital instead of traditional sightseeing
✔ The perfect combination of urban culture, nature and iconic highlights
✔ Premium, active and relaxed in equal measure
✔ Ideal for incentives, leadership trips and international guestsBerlin and Brandenburg at Their Best
This journey is designed for companies looking to offer more than a standard programme – emotional, exclusive and guaranteed to leave a lasting impression.